Swarovski is recognized as the world's best rhinestone crystals, and the most expensive. Swarovski uses a 14 cut stone (2028 Style) whereas other brands only have an eight cut style. Swarovski rhinestones have a higher lead content in the crystal glass. This gives it a slight edge on clarity, but the high lead in the glass makes it a tad softer than other brands. We only carry the Swarovski brand and you can rest assured you are getting the finest rhinestone in the world. Our selection of Swarovski flat back crystals is the largest on the internet. Look under our rhinestone accessories section for setters, picker uppers, glue and other accessories that will make your rhinestone project a snap.